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Iconic Handbags at Saks
As part of Saks’ official unveiling of the main floor renovation in February 2019, our social media team partnered with seven individuals to launch the new handbag floor. I creatively strategized, coordinated, produced, directed and executed our Iconic Handbag campaign through a series of long-form videos that now live across Instagram, IGTV, and YouTube. This marked the first time that Saks engaged with content on IGTV and YouTube platforms, garnering the highest overall engagement, ever. Talent included: Nicky Hilton, Tanya Taylor, Amy Fine Collins, Roopal Patel, Anna Irving, Betty Wang and Tina Craig.
